JOAN CERVERÓ

ART PROJECTS

Joan Cerveró's artistic activity is not limited only to conducting orchestra, ensembles or composition, but also multiplies in many different facets such as participation in artistic projects, either as a curator or as a performer or carrying out activities that are based on artistic research, they lead to the dissemination and understanding of contemporary music and, especially, its relationship with the visual arts. These are some of the projects developed by Joan Cerveró in recent years:

MÚSICA Y ACCIÓN

MÚSICA Y ACCIÓN. EXPOSICIÓN/CONCIERTO DE 40 PIEZAS PARA INSTRUMENTOS VARIOS

MUSIC & ACTION

MUSIC AND ACTION. EXHIBITION / CONCERT OF 40 PIECES FOR SEVERAL INSTRUMENTS

Music & Action was an exhibition in which musical works were shown and performed within a museum space. Through a journey that began at the end of the nineteenth century and ended in the seventies of the twentieth century, it was intended to establish a sphere of reflection around the creative act arising from the incorporation of sound action as a new means of expression.

Scores, objects, installations, videos and photography were exhibited, and several times a week, in the exhibition space itself, a group of interpreters performed some of the pieces that Joan Cerveró performed at the beginning. The public that wandered through the rooms at that time could listen to them, pass by, participate or take certain scores for a possible performance in the street or at home. This way of presenting music breaks with the idea of the single concert, allowing the entry of chance and surprise as part of its development. The execution of the pieces underlined that their interpretation is as important as the scores on the wall.

Music, as George Brecht argues, is not only what is heard or heard, but everything that happens. The score, understood as an instruction manual, was the support for this new way of conceiving the musical event, which had John Cage as its most determining figure. The exhibition began with Erik Satie and would close with a tribute to his work by Walter Marchetti. The center is occupied, of course, by John Cage. On one side is the historical avant-garde, represented by Marcel Duchamp, F. T. Marinetti and Henry Cowell. And on the other, some fellow travelers such as Nam June Paik, George Brecht, Al Hansen, Yoko Ono, La Monte Young, Charlotte Moorman, Alvin Lucier and some well-known musicians and authors from other fields, such as Charles Chaplin, Karlheinz Stockhausen, György Ligeti, Tomás Marco, Andy Warhol, The Velvet Underground, Tadeusz Kantor, The Who, Steve Reich and Mauricio Kagel.
The exhibition was held from October 19, 2012 to January 13, 2013 at the José Guerrero Art Center in Granada curated by Antonio Sarmiento. The preparation and interpretation of the works was carried out by Joan Cerveró with the main collaboration of Víctor Trescolí and the participation of students from the Faculty of Fine Arts of Granada (Andalusian Community, Spain).